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The news stories are accurate - this the real estate market has been a strenuous experience for Sellers and Buyers. Despite historically low interest rates, buyers are leery of the pricing assigned to homes. Sellers are coping with home valuations much lower than just a few years ago. We have been fortunate to work with clients who placed their trust in our analysis, guidance and recommendations. Together we have been able to bring buyers and sellers together, at prices and deal terms acceptable to both.
Below is a summary of just some of the deals we have pulled together in 2010. Many required creative thinking and insights derived from smart analysis. We have many happy clients, excited about their 2010 real estate deals.
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693 Sheridan Rd, Wilmette
Elegance on the Lake
This magnificent home on Sheridan Road, was restored to its orignial elegance with smart, contemporary updates.
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Never Stop Marketing
When the owner of 925 Ashland asked us to take their house off the market they were, like many sellers, tired of the showings, worried about the general market, concerned that any deal they received might not actually close. And with three young children, all very active, it was grinding to have the house ready for showings every day. We opted to take it off the market “temporarily”. For us, as agents, that meant a new set of marketing tactics all geared towards finding the right buyer.
Reaching out to the agent community on a continuous basis, we found the right partner who was working with clients that needed to move and loved the house.
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2005 Greenwood, Wilmette
The Importance of Pricing,
and Having Relationships
How do you sell a house in a neighborhood that has over twenty homes for sale, each on a similar lot and many with identical room counts? An analysis of this very-micro-market uncovered a price point that would position the house competitively without sacrificing profit and which would attract buyers. The sellers agreed to our pricing strategy, although somewhat nervously. We reached out to our network of partners to alert them of this great house.
We found a partner within a day. Properties that were deemed “comparable” and that were on the market at the same time are still on the market and have taken multiple price reductions.
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1003 Dobson, Evanston
The Importance of Pricing – Part 2
We all know and have heard stories about the decline of house prices. For many this decline meant not being able to get a price equal to what was paid for the house. Worse is having a house too highly priced that doesn’t attract buyers. When we met with this couple, we showed them a market analysis that was more than just “comps”. We focused on micro-market trends and what influenced housing in specific neighborhoods.
With the right price, the home was sold in 15 days.
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1454 Grace, Chicago
Relocating back to Chicago
Looking for a home can be an anxiety provoking experience. It can be even more so when the move is from another part of the country. Our clients we relocating back to Chicago from Palo Alto. Their timing was uncertain but they knew they wanted to move back to the Lakeview neighborhood. Experienced remodelers, were started looking for 2- and 3-flats that could be converted to single family homes. We also explored the REO and pre-foreclosure markets looking for homes that needed updating or upgrading.
Suddenly, priorities changed and the time frame became “this Spring”. We provided a new market analysis of pricing and identified several homes that needed only minor cosmetic changes. Today, our couple lives one-half block from the elementary school in a wonderful home.
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Other Homes We Represented or Helped Clients Purchase:
SOLD:
Single Family Homes:
2620 Fargo, Chicago (Seller)
2723 Lawndale, Evanston (Seller)
2721 Thornwood, Wilmette (Buyer)
1519 Maple, Wilmette (Buyer)
44 Salem, Evanston (Buyer)
2721 Park, Evanston (Buyer)
3330 Davis Evanston (REO, Buyer)
Condos:
1935 Sherman, Evanston
622 Judson, Evanston
Single Family Home, Evanston
Single Family Home,, Evanston
Single Family Home, Lake Bluff
Single Family Home, Evanston
Single Family Home, Evanston
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